As the saying goes, ‘not everything that glitters is gold’, it seems likely that not every social media services that appears free are actually free! The so- called free services of Facebook and Google yielded a whooping sum of $27.6 and $100 billion respectively as revenue in 2016. The business is simple- the users are not the real customers but the companies which seeks for the ad spaces are.

Hence, by solely being a virtual ad market, the users are given less attention which affects the privacy and transparency of the services. This ad based financing can be curbed by implementing subscriptions for the users which in turn gives more consideration to their customer rights.

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